Selling Effortlessly
Let Them Make a Decision to Buy
‘Don’t sell me. I’ve sold myself. Just let me buy. That’s what I need.’ Is this not the kind of message that rings in your mind when someone tries to sell you? So what happens when you try to sell someone? Just the same thing. That would be dangerous for your business growth — it might have been in the past. Fortunately, the message says, ‘Let me buy.’ That sounds effortless.
First thing salespeople and entrepreneurs do with clients that ruin the game to show their products, not sell it. When I first heard that from Jim Rohn, it struck something in me. Very likely you thought you had been selling while you were just showing your products, then it appeared to your clients you were trying to sell them in that process. It’s just the same thing as how most people use their minds. They do mental activity, but they suppose they are thinking.
‘You tell me about your brand and the products — and thanks for the awareness. But it doesn’t ask me to make a decision and I don’t see a reason why I should cart your product.’ That captures the feelings of an average client. Simply, you leave them ambivalent by letting them be indecisive.
Well, everyone is sold and everyone has sold themselves for whatever value you might have to offer. Meaning everyone wants a better life, knows you have something to offer in that line and are going to accept this something. But do you let them buy? Do you present your value to them in the manner that they can make a decision? Let me give you a practical instance with me.
Whenever a person asks me for something in the manner, ‘Can you give me this or that?’ I answer them affirmatively. But I have not been called to action. I have no decision to make. They are not letting me buy; all they have done is to know that I am interested in buying. When I make no move to ‘do’ the thing, then they are puzzled. I chip this in for them, ‘You only asked if I could do it which I answered yes. You never asked me to do it.’ It is at this point that they understood how they impeded a ‘client’ from making decisions.
You have probably read Napoleon Hill’s Think and Grow Rich, the classic of personal development. In the very first chapter is the story of a young girl who sold Mr. Darby into giving her fifty cents. You know, the exact words are, ‘My mammy say send her fifty cents.’ After some time, she repeated, ‘My mammy’s gotta have that fifty cents.’ She asked a definite action, and she got it.
When next you are selling, don’t ask if they can because they won’t listen unless they want. Ask them to decide on that want. Let your clients buy.
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