A Minute on the Art of Selling (1)

You barely learned how to from childhood. You were taught to get, not to sell—getting was a weak position that tampered with your self-esteem, making you either greedy or timid. Selling is different. It is exchanging value with another Individual.

You must see a Friend and Individual, not another client or prospect. People are not things; they value things. So, you live out purpose in selling. Purpose is giving value intentionally. Intention is paying attention to a person's desires from within you. Empathy-driven. Your ultimate purpose is to help them feel good, feel happy, feel connected.

Selling really isn't getting them to buy, but helping them to decide! You understand this when you switch perception from getting things to sharing value. Everyone before you wants what you have to give. It helps them, enriches their experience. They have already bought into it before you ask--like you did and now promote it. But they have to decide to receive it. Many salespeople only show people their products, not call for an action or a decision. So much effort to lavish the object without connecting it to the subject's values of life. You are persistent with an individual to close sales when you key on their decision-making process rather than their instantaneous buying.

Selling is attitude. Your attitude of giving something meaningful, not of taking something away from someone. This attitude is what attracts consistent and exponential selling. Think, feel and project in actions as a friend who is ready to contribute to your 'client' even when you must go the extra mile.

The degree to which you are successful at selling rests on how much you integrate these three. Selling on purpose brings happiness. Selling by decision creates long term success. Selling by attitude earns you referrals. It is the effortless way to sell.

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